See Tickets Announces Several Appointments and Strengthens its Executive Committee

See Tickets strengthens its fast-growing and integrated global organization with the promotion of Boris Patronoff, Marijke van den Bosch, Adriana García-Abril Ruiz and the hiring of Laurent de Cerner.


Caption: from left to right: Laurent de Cerner, Marijke van den Bosch, Rob Wilmshurst, Leanne Lipscombe (Group CFO), Boris Patronoff and Adriana García-Abril Ruiz.

Boris Patronoff becomes Chief Operating Officer of See Tickets Group and remains the CEO of See Tickets in North America. Boris launched See Tickets in North America in 2014 and has led its rapid growth turning it into the second largest market for the Group. Boris also chairs the Advisory Board of NIVA (National Independent Venue Association). Boris Patronoff succeeds Karim Ayari who is returning to parent company Vivendi to work on strategic initiatives for the Group.

Marijke van den Bosch becomes the CEO of Benelux and Germany for See Tickets. She has been a valued member of the See Tickets Executive Committee since the beginning of this year and was previously CEO of See Tickets Benelux. Bringing a decade of ticketing experience, she will continue to expand the See Tickets footprint in both regions.

Adriana García-Abril Ruiz becomes the Managing Director of Iberia for See Tickets. Adriana joined See Tickets in 2021 and was previously Managing Director of See Tickets Spain. With extensive ticketing experience, Adriana has held relevant positions developing business in leading international companies in the entertainment sector.

Laurent de Cerner comes in to become the new CEO of See Tickets in France and joins See Tickets Executive Committee. He remains the President of L’Olympia, the iconic Parisian concert hall which he joined in 2015 after holding various positions in finance, including with Vivendi. He is also a member of Prodiss, the association of French promoters.

See Tickets Group’s Executive Committee reflects the global and integrated nature of the company and now comprises five members: Rob Wilmshurst (Group CEO), Boris Patronoff (Group COO), Leanne Lipscombe (Group CFO), Marijke van den Bosch (CEO Benelux and Germany) and Laurent de Cerner (CEO France).

Rob Wilmshurst, Group CEO See Tickets: “I am thrilled about these appointments across the Group. With Boris Patronoff we have been able to find an ideal internal successor as Group COO. We are delighted that he will continue to bring his leadership and experience at Group level. I would like to thank Karim Ayari for his outstanding work in building our organization and helping us navigate the challenging environment of the last couple of years.”

He added: “I am very excited to promote the next generation of leaders in the Group with Marijke van den Bosch and Adriana Garcia-Abril Ruiz. I also warmly welcome Laurent to the business. He will bring years of knowledge and experience with venues and promoters to continue to strengthen our position in the French market”.

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About See Tickets

Founded more than 30 years ago, See Tickets is one of the leaders in the Global ticketing market, with a strong presence in Europe and the United States. See Tickets sold more than 27 million tickets in 2021 for 8,000 clients including the legendary Glastonbury Festival, Tomorrowland, The Troubadour, LA Pride Festival, AmericanaFest, Disco Donnie Presents, the Château de Versailles, and Pitchfork Music Festival. Currently, 400 people are united under the See Tickets brand in London, Nottingham, Los Angeles, Nashville, Paris, Berlin, Amsterdam, Madrid and others around the world. See Tickets is a subsidiary of Vivendi, a world-class content, media and communications group.

We’re an independent, full-service business with more than 8,000 clients globally operating in attractions, consumer events, music, festival, comedy, sport and theatre sectors.

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