12:00 – 13:00 Masterful Prompting: AI Productivity for Event Professionals
Wytze de Haan | Co-founder Narrative

How do you make your events stand out in a world where everyone has access to the same
tools? The answer lies in the art of prompting. In this one-hour session, I’ll show you how to take control of your event processes using AI tools like ChatGPT, Claude, and Gemini, boosting your productivity and impact. You’ll learn how well-structured prompts not only provide fast but also accurate responses, enabling you to make an immediate difference in your work. Drawing from over 150 practical examples from the event industry, you’ll discover how AI can make you more productive, improve your communication, and streamline your project management. This isn’t theory—you’ll get hands-on tips that you can apply right away. Event planning is becoming increasingly complex. The question is: how can you leverage AI to make your work not just easier but also more creative and effective? After this session, you’ll be equipped with the right techniques to use AI as your new team member—one that’s always ready with actionable answers and insights.

13:30 – 14:15 Leah Clowater & Miles shackelton: Community & Fan engagement
Leah Clowater | Community Manager at Heartfelt Record
Miles Shackleton | Chief Operating Officer at Toolroom

Join Miles Shackleton, Chief Operating Officer at Toolroom, and Leah Clowater, Community Manager at Heartfeldt Records, for an interactive session on mastering online community building. With 20 years of experience, Miles has led Toolroom’s community to over 1 million followers and founded the Toolroom Academy, while Leah, with a decade in the music industry, drives fan engagement across platforms and hosts a house music radio show at Electronic Boutique. In this session, they’ll share proven strategies to both grow and sustain vibrant online communities using digital platforms like Discord. You’ll learn how to attract new members, foster meaningful interactions, and create long-lasting connections with your audience. Discover how to build engagement through interactive content, fan support, and digital activations, ensuring your community remains active, loyal, and thriving. Whether you’re looking to grow your fanbase or strengthen existing connections, this session will equip you with the tools to cultivate an engaged, supportive, and dynamic online community.

14:45 – 15:45 Bring Your Creative Vision to Life with AI
Xander Kranenburg | Co-founder Narrative

What if you could not only dream up creative concepts for your events but instantly bring them to life? With generative AI, you can. In this 60-minute workshop, we’ll show you how tools like Midjourney, Flux, Firefly, and Magnific can not only visualize your ideas but transform the way you work. AI empowers you to push past the traditional boundaries of creativity. Whether it’s moodboards that perfectly capture the vibe, detailed stage designs that give your event the “wow” factor, or event mock-ups that convince your client—you can create it all faster and more effectively with the right tools. You’ll learn not just how to generate images, but how to use advanced techniques to make every creation unique and perfectly tailored to your event. Whether you’re new to AI or an experienced professional, this session provides you with practical knowledge that can change the way you work starting tomorrow. The future of visual content is in your hands. Put AI to work and watch your creative vision come to life in no time.