Poppodium 013 Selects See Tickets as New Ticketing Partner: Efficiency, Progress, and Flexibility at the Core

Tilburg, December 12, 2024 – The largest self-programming pop venue in the Netherlands, 013 in Tilburg, has chosen See Tickets as its new ticketing partner. This partnership represents a significant step forward in optimizing ticketing processes at 013, emphasizing efficiency, innovation, and flexibility. Marijke van den Bosch, CEO of See Tickets Benelux; Mijndert Rodolf, Director of Commerce & Communication at 013; and Jasper Butter, Director of Commerce at See Tickets, share their perspectives on this pioneering collaboration.

An Inspiring First Encounter
Over a year ago, 013 began envisioning a new digital future. Their ambition to lead the industry and provide the best possible experience for visitors led them to partner with See Tickets. Mijndert Rodolf explains: “We are convinced by their data-driven, independent, and user-friendly ticketing platform. The platform seamlessly aligns with our (visual) identity, prevents black-market trading, and gives visitors maximum control over their tickets. Furthermore, See Tickets’ collaborations with prominent organizations like Dekmantel, Paradiso, and Awakenings instilled even greater confidence.”

Unified Primary and Secondary Ticketing Solution
See Tickets’ integrated platform enables 013 to manage both primary and secondary ticket sales seamlessly and at fair prices. Dynamic ticket shops can be tailored to provide an ideal fan journey, meeting visitor expectations effortlessly. Jasper Butter highlights the shared ambition to advance the industry: “We offer tools that provide fans with safe and transparent access to tickets while ensuring organizers maintain full control over their events. This approach protects the value of 013’s events and ensures an optimal visitor experience.”

Data-Driven Personalization
With the 013 account, the venue enhances fan engagement and adds valuable insights. Visitors can create profiles via email or social media platforms like Facebook or Google. These profiles act as central hubs for accessing tickets, products, and sharing or reselling tickets through platforms like WhatsApp and Instagram.

Personalized data allows 013 to tailor its communication and marketing strategies to fan preferences, strengthening customer relationships and boosting conversions. See Tickets’ server-side tracking also offers valuable insights into visitor behavior, conversions, and marketing effectiveness. Rodolf elaborates: “With the 013 account, we aim to make significant strides in optimizing conversion rates. By offering relevant content at the right time, we can engage our fans better and retain their attention longer. Choosing See Tickets is the first crucial step in our digital journey, enabling us to serve visitors even better with new technologies and AI in the near future.”

Streamlined Event Management with YesPlan and AFAS
The integration between See Tickets and YesPlan improves event management processes. YesPlan is widely used by venues, theaters, and event locations for planning and coordination, from staffing to logistics and communication. This integration automates data transfer between YesPlan and See Tickets’ Paylogic back office, reducing manual tasks and errors. Real-time ticket data feedback ensures consistent and accessible information for all teams. Rodolf emphasizes: “This integration saves us time and reduces errors, allowing us to focus more on enhancing our visitors’ experience.”

Inspiration for Other Venues
Through this partnership, See Tickets aims to inspire other pop venues to adopt a data-first strategy. Butter remarks: “As a ticketing partner, we work closely with our clients to create solutions that advance the ticketing market. Understanding the challenges venues face—like secondary ticketing, efficiency, and data tracking—enables us to craft highly effective strategies.” Rodolf concludes: “See Tickets is a reliable and flexible partner who understands the needs of 013 and its visitors. The positive vibe and great chemistry during our meetings have been remarkable. We look forward to a productive and enjoyable partnership!”